Career Paths Sales and Marketing - Teacher's Book + Student's Book + Cross-platform Application with Audio CD

Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing.
Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.

The series is organized into three levels of difficulty and offers over 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.

Included Features

• * A variety of realistic reading passages
• * Career-specific dialogues
• * 45 reading and listening comprehension checks
• * Over 400 vocabulary terms and phrases
• * Guided speaking and writing exercises
• * Complete glossary of terms and phrases

Books 1-3 of Career Paths: Sales and Marketing are rated for the Common European Framework of Reference for Languages at A1, A2 and B1 respectively.

Books 1, 2 and 3 are parts of this title.

The Teacher's Book contains a full answer key and audio scripts, the audio CDs contain all recorded material.