obchodní angličtina

With its informative and authentic material from The Economist ©, the Intelligent Business Coursebook helps students to increase their knowledge of key business concepts whilst learning English. The course can be used in preparation for exams such as BEC and BULATS.

• Career skills sections help to develop key communicative skills
• Each unit ends with a Dilemma and Decision page which enables students to review language whilst completing problem–solving activities
• Thorough writing support is provided with a dedicated Style Guide Booklet
• Each unit opens like an addition of The Economist©
• The Coursebook includes a CD with all the listening material

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that mate the material highly relevant and engaging. The audio CDs (2) contain all of the listening materials accompanying the Student's Book. The Business Advantage Upper-intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, the Boston Consulting Group, Nokia, Dell, and Havaianas - to name but a few.

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Upper-intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, the Boston Consulting Group, Nokia, Dell, and Havaianas. The Personal Study Book with Audio CD provides a wealth of further practice and lesson consolidation.

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Upper-intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, the Boston Consulting Group, Nokia, Dell, and Havaianas - to name but a few. The Teacher's Book comes with additional photocopiable activities (1 per unit) and three progress tests.

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Upper-intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, the Boston Consulting Group, Nokia, Dell, and Havaianas - to name but a few. The Student's Book comes with a free DVD of video case studies.

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Audio CDs (2) contain all of the listening materials accompanying the Student's Book.

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus combining current business theory, business in practice and business skills - presented using authentic, expert input - the course contains specific business-related outcomes, making the material highly relevant and engaging. The Business Advantage Intermediate level includes input from the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Personal Study Book provides further practice and lesson consolidation and comes with an Audio CD with recordings from the Student's Book skills lessons, plus additional audio.

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from leading institutions and organisations, such as: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever. The Teacher's Book comes with photocopiable activities, progress tests, and worksheets for the DVD which accompanies the Student's Book.

Teacher's Book

Metodická příručka obsahuje podrobné pokyny k jednotlivým cvičením, úvodní aktivity (lead in), následné aktivity (follow up), rozšiřující aktivity, přepisy nahrávek a klíč ke všem cvičením. Na konci jsou zařazeny kopírovatelné materiály pro rozvoj mluvení a texty ke čtení.

Před začátkem každé lekce je zařazená stránka Subject background, která podává informace o odborných konceptech a terminologii vyskytující se v lekci. Uvádí také užitečné a zajímavé internetové adresy vztahující se k tématu.

Učebnice The Business byla vytvořena hlavně pro potřeby vysokých škol, tj. pro studenty bez předchozí pracovní zkušenosti. Vyučuje nejen jazyk, ale také terminologii a odborné koncepty vztahující se k probíraným tématům.

Slovní zásoba

Slovíčka, která jsou pro studenty v dané pokročilosti pravděpodobně nová, jsou vytištěna v textu učebnice šedě a jsou zařazena ve výkladovém slovníčku na konci učebnice, kde jsou ještě rozlišena na červená (měla by patřit do aktivní slovní zásoby) a černá (pasivní slovní zásoba pro danou pokročilost).

Blended Learning

Učebnice využívá blended-l

Available in both BEC and BULATS editions, Business Benchmark is ideal for exam preparation, but also perfect for general Business English courses.

Teaching up-to-date business language in a range of context, the course is designed to motivate students whether they are preparing for their career or already at work. 'Exam Practice' sections contain authentic Cambridge ESOL exam papers for BEC or BULATS. In addition, learners studying for the BULATS Computer Test can get valuable practice with a complete test from Cambridge ESOL on the Student's Book CD-ROM.

The pocket-sized Personal Study Book includes a list of key vocabulary and extra language practice. Wordlists for Business Benchmark are also available in seven different languages on the