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  • Cambridge English for Marketing + CDs
    • -15%

    Cambridge English for Marketing + CDs

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    770 Kč -15% 655 Kč
    Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Covering a range of marketing-related topics including marketing plans, market research, branding and digital marketing, the ten standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as carrying out marketing audits using SWOT, PESTEL and Five Forces analyses, planning the marketing mix, preparing marketing campaigns, organising events and exhibitions and developing digital marekting strategies. The use of authentic contexts in the book f
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  • Česko-anglicko-německý průvodce gastronomií a restauračním provozem
    • -15%

    Česko-anglicko-německý průvodce gastronomií a restauračním provozem

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    429 Kč -15% 365 Kč
    Publikace přináší rozsáhlou nabídku slov, slovních spojení a frází používaných v oblasti gastronomie, jako jsou názvy potravin, jídel a nápojů, názvy v jídelním lístku, výrazy používané při přípravě a úpravě jídel, v receptech, ale i v terminologii provozních a pomocných zařízení, při obsluze hosta, stolování a stravování. Je určena studentům a učitelům učňovských středisek a odborných škol se zaměřením na společné stravování i na oblast cestovního ruchu, průvodcům a všem, kteří poskytují gastronomické služby, ale též širší veřejnosti se zájmem o prohloubení znalostí z tohoto atraktivního oboru.
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  • Angličtina pro lékaře - Manuál pro praxi
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    Angličtina pro lékaře - Manuál pro praxi

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    539 Kč -15% 458 Kč

    Potřebujete mluvit s anglicky mluvícím kolegou (lékařem. zdravotníkem) či pacientem? Nebo snad máte v úmyslu vyjet pracovně do anglicky mluvících zemí – zejména Velké Britanie a zemí bývalého Commonwealthu? Pak nezbytně potřebujete právě tuto knihu! Překlad pátého vydání mimořádně úspěšné knihy autorky. která připravuje ve svých kurzech zahraniční lékaře pro praxi v anglicky mluvících zemích. Kniha vyšla již v Japonsku. Číně i Polsku. V knize najdete naprosto vše potřebné – od struktury britského zdravotnictví. přes typické vzory konverzace s pacienty včetně jejich vyšetření až po slangové výrazy. synonyma a zkratky. nechybí ani vzory profesionálních dopisů… Z obsahu 1. The structure of the National Health Servic

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  • Oxford English for Careers: Tourism 3 Teacher's Resource Book
    • -10%

    Oxford English for Careers: Tourism 3 Teacher's Resource Book

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    511 Kč -10% 460 Kč
    A new, up-to-date course where students learn what they need to know for a career in commerce, tourism, nursing, medicine, or technology.
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  • Oxford English for Careers: Tourism 3 Student's Book
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    Oxford English for Careers: Tourism 3 Student's Book

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    722 Kč -10% 650 Kč

    A new, up-to-date course where students learn what they need to know for a career in commerce, tourism, nursing, or technology. Overview Oxford English for Careers is a series which prepares pre-work students for starting their career. Everything in each Student's Book is vocation-specific, which means students get the language, information, and skills they need to help them get a job in their chosen career. The complete series will cover Commerce, Tourism, Nursing, and Technology at Pre-Intermediate and Intermediate levels. Key features * Focuses on the functional language needed to succeed in the job. Grammar, vocabulary, and skills are all contextualized in real work situations. * An aspirational approach includes It's my job profiles of real professionals, and specialist facts, fig

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  • Tech Talk Pre-intermediate Student's Book
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    Tech Talk Pre-intermediate Student's Book

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    873 Kč -10% 786 Kč

    A practical course for adult learners working in the international technical sector. Who is it for? Adult learners working in technical jobs in an international context. In-work learners who are technicians, engineers, supervisors, or team leaders. People who need to communicate with co-workers (frequently also non-native users of English) about very practical technical subjects - installations, working practices, processes, problems, etc. People who need to communicate by e-mail, make telephone calls, and read and understand manuals written in English. Above all, people whose main aim is to communicate effectively in English to get the job done. Key features: Simple, needs-related language presented clearly and logically, on a need-to-know basis, to help learners start communicating i

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  • English for the Financial Sector Student's Book
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    English for the Financial Sector Student's Book

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    885 Kč -15% 752 Kč
    Providing at least 50 hours of classroom material, this course builds financial language and teaches students about key financial concepts. It also focuses on the communication skills necessary for working effectively within the industry. It covers a wide range of financial topics, including retail and investment banking, accounting, trade finance, and mergers and acquisitions. Key Features * Develops students' speaking proficiency in a range of financial contexts. * Practises professional communication skills such as negotiating, presenting, and writing emails and reports. * Engages students with meaningful content, including authentic texts and interviews with finance professionals.
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  • Oxford English for Careers: Tourism 2 Student's Book
    • -10%

    Oxford English for Careers: Tourism 2 Student's Book

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    722 Kč -10% 650 Kč
    * Zcela nová moderní série pro studenty, kteří budou potřebovat odbornou i praktickou angličtinu ve svém budoucím povolání * Učebnice pokrývá všechny dovednosti včetně gramatiky jako učebnice obecné angličtiny, a to vše v kontextu odborných textů, článků a poslechů * Jazyk je procvičován na situacích z pracovního života * V sekci It's my job skuteční lidé hovoří o své práci
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  • English for International Tourism Intermediate Coursebook
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    English for International Tourism Intermediate Coursebook

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    821 Kč -15% 698 Kč

    Bring the exciting world of tourism into your Classroom with this three-level course which uses authentic materials, including Dorling Kindersley Travel Guides.

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  • Good Practice Student's Book
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    Good Practice Student's Book

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    985 Kč -15% 837 Kč
    Good Practice is a course for doctors and medical students who need to communicate with patients in English, and can be used in the classroom or for self-study. Good Practice focuses on the language and communication skills that doctors need to make consultations more effective through a focus on five elements of good communication: verbal communication, active listening, voice management, non-verbal communication and cultural awareness. The course teaches learners how to sensitively handle a range of situations such as taking a patient history, breaking bad news, examining a patient and describing treatment options, as well as preparing doctors for dealing with different types of patients, from children to the elderly. With reference to numerous medical communication experts, and t
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  • Basic English for Computing Student's Book
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    Basic English for Computing Student's Book

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    553 Kč -10% 498 Kč
    English level: Elementary to Pre-Intermediate A fully revised and updated edition of this popular low-level course. Key features: * A topic-centred course that covers key computing functions and develops learners' competence in all four skills. * Graded specialist content combined with key grammar, functional language, and subject-specific lexis. * Simple, authentic texts and diagrams present up-to-date computing content in an accessible way. * Tasks encourage learners to combine their subject knowledge with their growing knowledge of English. * Glossary of current computing terms, abbreviations, and symbols. Student's Book: * 28 topic-based units * 5 'interview' units * a glossary of computing terms and abbreviations * listening script
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  • Workshop Engineering
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    Workshop Engineering

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    206 Kč -10% 185 Kč
    A series of Workbooks offering practical English lessons for school students preparing for work.
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