Nové knihy
Nové produkty
-
In Your Dreams
329 Kč -15% 280 Kč -
The Atomic Habits Workbook - Simple Exercises for Building the Life You Want
499 Kč -15% 424 Kč -
Audition
569 Kč -15% 484 Kč -
Misinterpretation
329 Kč -15% 280 Kč
Sales & Marketing & Media
-
In Company 3.0 ESP Supply Chain Management Student's Book
Skladem (ihned expedujeme)
565 Kč -15% 480 Kč -
Cambridge English for Marketing + CDs
Skladem (ihned expedujeme)
770 Kč -15% 655 KčEndorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Covering a range of marketing-related topics including marketing plans, market research, branding and digital marketing, the ten standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as carrying out marketing audits using SWOT, PESTEL and Five Forces analyses, planning the marketing mix, preparing marketing campaigns, organising events and exhibitions and developing digital marekting strategies. The use of authentic contexts in the book f -
Oxford English for Careers: Commerce 1 Student's Book
Skladem (ihned expedujeme)
722 Kč -10% 650 KčThis is a new, up-to-date course where students learn what they need to know for a career in commerce, tourism, nursing, or technology. -
-
-
-
-
Flash on English for Commerce + MP3 online
3-5 dní
226 Kč -15% 192 KčFlash on English for Commerce introduces the key concepts in business and trade.
New series focusing on English for Specific Purposes
The books provide teachers with all the tools necessary to introduce vocabulary and language functions specific to the language sector.
The series has been devised to aid teachers in introducing new language specific to the various sectors of ESP while the practical and hands-on activities allow for efficient language learning.
The student’s book comes with audio in mp3 format available online.
Topics covered:- Business areas
- Aspects of marketing
- Globalisation: advantages and disadvantages
- Applying for a job (CVs and job applications)
- Bu
-
Market Leader - Marketing
3-5 dní
970 Kč -15% 825 KčThis new range of specialist titles extends the scope of the Market Leader series and allows teachers to focus on specific areas of business such as law, banking and finance, logistics and human resources. These titles can be used on their own or alongside other business English coursebooks.
-
Cambridge English for the Media + CDs
3-5 dní
895 Kč -15% 761 KčA short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as ne -
Oxford English for Careers: Commerce 2 Student's Book
3-5 dní
722 Kč -10% 650 KčA new, up-to-date course where students learn what they need to know for a career in commerce, tourism, nursing, or technology. -
Oxford English for Careers: Commerce 2 CD
3-5 dní
391 Kč -10% 352 KčA new, up-to-date course where students learn what they need to know for a career in commerce, tourism, nursing, or technology.